For its 2013 limited edition, Zino Platinum turned to the city of New York for inspiration, as well as a group of New York City artists for the artwork on the release that featured four design takes on the single blend.
The Zino Platinum LE 2013 “The Make of New York” reunited the company with UR New York, whose work had previously been featured on 2012’s Zino Platinum Ten, as well as at the 2012 IPCPR Convention and Trade Show. For this release, the Brooklyn-based duo of Mike Baca, aka 2ESAE, and Fernando Romero, aka SKI, created a set of four unique box designs featuring aspects of New York lifestyle: fashion, music, food and mixology. The collection is said to celebrate the “four pillars of self-expression in the greatest city of the world for challenging the status quo and disruptive innovation.”
